Frosty's Flava Magazine 4th of July Edition _ June | July 2019

Gucci Gang By Brandt Edwards “When you’re watching television, you’re watching the news, and you’re being pumped full of fear. There’s floods; there’s AIDS; there’s murder. Cut to commercial. Buy the Acura. Buy Colgate. If you have bad breath, they’re not going to talk to you. If you have pimples that girl isn’t going to fuck you. It’s just a campaign of fear and consumption. That’s what I think it’s based on. This wild idea of ‘keep everyone afraid and they’ll consume.’” (Marilyn Manson) F EAR and consumption... Say word! Amid the recent Gucci, Prada, Adidas, Burberry and TMax fiascos, and prior to that H&M, the question has been asked time and time again, why do we chase & seek affirmation by What we wear and own? According to a study, published February 2012 in the Journal of Experimental Social Psychology, an interesting phenomenon was observed: wear a white coat you believe belongs to a doctor, and you’ll be more focused. Wear a white coat you believe belongs to a painter, and you won’t see that improvement. “It’s been well-established—in the scientific literature and real life—that what we wear affects how others perceive us. Women who wear more masculine clothes to an interview (such as a dress suit) are more likely to be hired. People dressed conservatively are perceived as self- controlled and reliable, while those wearing more daring clothing are viewed as more attractive and individualistic.” According to a study by Hajo Adam and Adam Galinsky of Northwestern University, it’s possible that these individuals not only look more professional, but subconsciously feel more professional. In other words, the clothes may literally make the man (or woman). If you consider clothing, purses, book bags, shoes, housing, automobiles as accessories, by definition an object or device that is not essential in itself but adds to the beauty, convenience, or effectiveness of something else, then why do we find it necessary to flaunt what is only meant to accentuate our personas? Yes

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