Usage of whitespace - Logotype and Pay Off
The tip of the fork is the measurement of the least amount of whitespace
around the logotype.
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Whitespace around the logotype can only be interfered in exception with
the Pay off. The measurement used for this is the letter ”s” from the word
Fresh in the logotype.
The size of the Pay Off should never exceed the total width of the logotype.
X
Do not line break the Pay Off.
Brand Identity Fresh Kitchen 2014
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