Fresh Kitchen Volume 3 | Page 4

Logotype The logotype Fresh Kitchen consists of one element. The fork symbolizes the pleasure of dining with friends and family. The primary logotype can be used on all types of backgrounds, preferably white or black. The secondary logotype is our eco friendly and ink saving logotype. This logotype can be used on backgrounds that blend in with the original logotype colours (green and orange). The third logotype can be used on darker backgrounds. X Never change the original colors. Do not alter the form of the logotype. Do not add shadows or other effects. Brand Identity Fresh Kitchen 2014 4