Frequency Magazine_Talk Radio Issue Talk Radio Issue | Page 23

Dineo’s journey as a content
producer started at Power FM
where she has been for the past
four years. “I completed my qual-
ification in media studies in 2015,
majoring in advertising but still
dabbled in radio. I was fortunate
enough to be afforded the oppor-
tunity to intern for a proudly black
talk radio station in Gauteng Pow-
er FM, as a content producer for
early morning show with Sebenzile
Nkambule where I got to learn
how to research, source content
and direct a show,” she shares.
“From an early age, I’ve always
been fascinated about radio
broadcasting and what it takes to
put together a show. Back in high
school, I used to be a regular
caller on Wake n Bake with
Ma Ada on YFM.”
With the show that she is
currently producing, Dineo hopes
to achieve a lot with the task
that she has been afforded. “The
aim is to challenge perspectives,
share our stories and get people
to confront both comfortable and
uncomfortable conversations and
find solutions to how we can prog-
ress as black individuals to make
this country a better place,”
she says.
on the vision of the station and
your listeners; ultimately, they
set the tone and foundation of
what they are concerned about
and the type of content that will
get their attention. For me, radio
is more than just a platform for
conversations, but an opportu-
nity to be creative and make
an impact in other people’s
lives.”
Power Lunch is on every week-
day on Power FM from 13h00-
15h00 pm. 98.7 FM is the
frequency.
Stay tuned.
She is inspired by other radio
women like her former colleague
Sebenzile Nkambule and Thabi-
so Sikwane whom she thinks have
mastered the art of radio. She con-
cludes the interview with an ad-
vice for young content producers
and says: “You need to understand
the elements that contribute to the
art of radio. It differs depending
Ta l k R a d i o I s s u e
23