Franchise Update Magazine Issue III, 2015 | Page 31
WHY ATTEND
The Franchise Leadership &
Development Conference brings CEOs,
Presidents and top development executives together
for a powerful two and a half day event that
combines the impact of exciting presentations
with peer-to-peer problem-solving workshops and
roundtables.
Exclusivity: Only franchisors may attend.
Network and mingle with your peers while
discovering ways to implement and boost overall
performance. You’ll engage with franchising’s
premier service partners, from technology providers
and social media experts to marketing agencies,
law firms and more!
Franchise Development Focused
Agenda: This year’s agenda focuses on a
variety of franchise development disciplines. From
single or multi-unit franchisee recruitment with the
right value proposition, to strategic marketing
planning and managing encroachment, you’ll gain
insight on how to superstructure your brand for
optimum growth and market penetration.
Transparency: This comprehensive
educational networking conference is designed for
sharing challenges, finding solutions and improving
franchise growth. Access leading sales and
development experts, and take away ideas and
solutions to encourage growth.
Did you know?*
55% of franchisors reported referrals have the
highest close ratios
44% of all ad dollars in 2014 went to Internet
advertising
17% of franchisors reported sales from Internet
advertising
Ad portals and SEO represent the top source of
online recruitment sales
Franchisors reported 25% of their applications
resulted in sales
56% of franchisors using profiling tools increased
the quality of their new franchisees
60% of franchisors have owners in their 20s
$62 is the median cost per lead
$9,142 is the median cost per sale
92% of multi-unit franchisees reported FPRs as
mandatory or important
Multi-unit franchisees reported trade shows and
publications as the top media sources for
finding new brands
Are you riddled by
performance gaps stalling
today’s recruitment efforts?*
12% of sales staff never returned a qualified
prospect’s call-in message
42% did not qualify the prospect’s startup time frame
Enhance Skills: Whether you are an
experienced executive or are new to franchise
sales, you can always improve your skills. Join our
“Mastering Sales Fundamentals” Boot Camp to
refine your craft and gain more practical learning.
43% of franchisors do not have a specific Franchise
URL that directs prospects to their recruitment site
Exhibit Hall: Our sponsor networking area is
filled with product and service providers offering
the latest ideas, tools and technology. Don’t miss
the opportunity to meet new vendors and learn
about their services. You might discover something
you didn’t know you needed!
73% don’t mention “franchise available” on their
Facebook sites
63% of sales staff never called a qualified prospect
requesting information from their own website
37% don’t provide any franchisee testimonials on
their site
37% of franchisors did not meet their sales goals
22% of franchisors don’t provide FPRs in their FDDs
*2014-2015 Annual Franchise Development Report, based on a formal survey of 139 franchisors
and an additional mystery shopping of 146 franchise brands
REGISTER NOW ONLINE AT: franchisedevelopmentconference.com OR CALL: 1-800-289-4232 ext 202
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