Franchise Update Magazine Issue III, 2015 | Page 30

KEYNOTE SPEAKERS
SCOTT MCKAIN
Distinctive Sales: How To
Stand Out In a HyperCompetitive Marketplace
Scott McKain is an internationally
known expert who helps organizations
create distinction in every phase of
business and teaches how to deliver
an “Ultimate Customer Experience®.”
Scott creates captivating presentations
and bestselling books that reveal how to create more compelling
connections between you and your customers and how to stand out
and move up, regardless of the economic climate in your industry.
Scott’s calling is business—and his passion is platform
presentations. He brings a unique combination of vast
speaking experience and new, cutting-edge information. His
presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas.
Scott has spoken before, and consulted for, the world’s most
influential corporations.
In today’s Facebook/Twitter/social media world, a
dissatisfied customer now has a platform to broadcast his or her
opinions regarding your organization to the world instantaneously.
In this environment, it’s never been more important to understand and
execute the steps necessary to create the “ultimate customer experience.” Scott is one of about 150 living members of the Professional
Speakers Hall of Fame. He was also recently recognized by Social
Media Marketing Magazine as one of the 50 most influential

DAVID NOUR
Build Your Prospect
Relationship for Long Term
Success & Growth
David Nour is a growth strategist and
the thought leader on Relationship
Economics®—the quantifiable value
of business relationships. In a global
economy that is becoming increasingly
disconnected, The Nour Group, Inc.
has attracted consulting engagements from over 100 marquee organizations that are driving unprecedented growth through unique
return on their strategic relationships. David has pioneered the
phenomenon that relationships are the greatest off-balancesheet asset of any organization, large or small, public or
private.
He annually delivers 50 global keynotes on business
relationships, social and mobile disruptive technologies, and
adaptive innovation at leading industry association conferences, corporate meetings, and academic forums. He is often a guest
lecturer at the Goizueta Business School at Emory University and Georgia Tech’s College of Management. David serves as the lead independent director on the board of introNetworks, a privately held intelligent
community technology firm based in Santa Barbara, California.
David’s unique perspective and independent insights on business

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marketing authors on Twitter and GenJuice, a leading resource for
emerging professionals; and as one of the Top 25 for Gen Y and
Millennial leaders to follow on Twitter.
There are a myriad of choices in the marketplace for prospects
and customers seeking the products and services of your industry. So,
how does your organization—and the professionals who work with
you—stand out from the plethora of competitors?
In his book Create Distinction—an expanded and revised release
of Collapse of Distinction, which 30 major newspapers named as
one of the “10 Best Business Books” of the year and reached number
one on Amazon.com’s list of business bestsellers—Scott takes a revolutionary approach by showing how organizations and individual
professionals create differentiation in the marketplace.
Scott has appeared multiple times as a commentator on FOX
News to discuss business, politics, and American culture. In his
earlier career as a broadcast journalist, 2 million people saw
and heard his commentaries each week on 80 television
stations in the United States, Canada, and Australia. He has
also been a news anchor for a CBS-TV affiliate in one of the
nation’s 25 largest markets.
Scott has been named a “Hoosier Hero” in his home
state because of his commitment to youth and philanthropy. He was selected by A