Franchise Update Magazine Issue II, 2017 | Page 13
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Key Research
Methods to Help You
Sell More Franchises
STAND OUT FROM THE CROWD
71% of franchise systems have 100 units
or less and 45% of franchise systems have
25 outlets or less. Your competitors are
fighting to position themselves as a better
franchise investment than yours. Use our
data to enhance your development strategy
and position your brand to attract better
candidates.
COMPETITIVE BENCHMARKS
Stay ahead of your competition by
recognizing franchise trends and make
sure your offering is structured to grow
as efficiently as possible. Each competitive
benchmark is performed against similar
systems; in business type, size of franchise
and investment range. Comparing two like
brands to each other helps position one
as a healthier investment opportunity.
THE AUTHORITY
ON FRANCHISING
MARKETING & ADVERTISING
Use statistics to showcase your investment
and identify what your franchise represents.
Candidates value and trust objective analysis
of franchise investment opportunities and
because we grade over 2,500+ franchises
annually, Franchise Grade provides key
insights for thousands of potential investors.
FDD AUDITS
Lawyers protect, but they do not know how
to market your offering. Understanding
the pitfalls of FDD presentation can be the
difference between a new franchisee sale
and a lost opportunity. A detailed FDD Audit
created by Franchise Grade provides you
recommendations to create a marketing
ready FDD that better positions yourself to
sell to the right candidates.
CANDIDATE BUYING SIGNALS
Analyze over 18,000 prospective franchisee
profiles. Learn which franchise candidates
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Franchise Grade ® saves you time
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Our Franchise Intelligence puts
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1.800.975.6101 | [email protected] | franchisegrade.com