Franchise Update Magazine Issue II, 2017 | Page 12

BIG DATA HELPS
Sell More Franchises
213
$
billion has been invested
into the US franchise
industry since 2010.
How has your brand grown during this
timeframe? With over 35,000 franchise
sales occurring each year, are you getting
your share? Franchising continues to be an
attractive investment opportunity for
thousands of people.
Selling new franchises is harder than
ever as the franchise world is flooded
with franchise ads, blogs, free content
and a variety of data and information. In
addition, prospective franchisees are
more knowledgeable and perceptive than
ever before. Attracting qualified candidates
to your franchise opportunity while they
avoid the noise, has become more
challenging and important than ever
before.
DISCOVER
FRANCHISE INTELLIGENCE
is an analysis of a franchise system to
identify the best strategy for you to grow
your franchise. Franchise Intelligence is the
result of studying over 10,000 FDDs and
18,000 candidates. We analyze the data
and provide you with strategic information.
Our research allows you to study franchise
performance, governance, sales strategies
and competitive investment risk to make
key decisions that will effectively sell more
franchises.
Our research connects the dots of 20
million data points, helping you to discover,
analyze and respond better and faster to
sales prospects better than your competition.
Enter the world of franchise intelligence,
where our industry knowledge gives you the
competitive sales advantage to surpass your
targets.
ANALYZE
RESPOND
The Right Data for The Right Decisions