Franchise Update Magazine Issue II, 2016

Full Agenda CONTINUED 11:10am – 12:00pm SESSION 2: The Print & Direct Mail Resurgence Online communication has been a big focus for several years, but the Internet waves are cloudy. Print and Direct Mail have enjoyed a growing interest as a way to cut through the clutter of online. Learn how to reach your customer through these tried and true vehicles. 11:10am – 12:00pm SESSION 3: Mobile – What Does Mobile in 2016 Mean for My Brand and Franchisees? Mobile marketing has become an integral part of many marketing programs, providing new ways to reach your customers. Options include text marketing, geo-fencing, mobile apps and online ordering, to name a few. It also provides an opportunity to collect data from every purchase that will help you further understand your customers. Join our panel of experts to learn how Mobile Marketing can enhance your 2016 marketing programs and help you prepare for the future. 12:00pm – 1:45pm LUNCH IN EXHIBIT HALL EXHIBITS OPEN 1:55pm – 3:00pm Integrated Media Done Right Implementing a campaign through multiple media options is critical for driving topline sales. Effective use of paid, earned, owned and shared media is key, but how do you make it work? Join our panel to learn how multi-media delivery of a campaign is done right. 3:10pm – 4:00pm CONCURRENT BREAKOUT SESSIONS 3:10pm – 4:00pm SESSION 1: Franchisee Participation & Compliance of Marketing Programs Your franchisee market/co-op has agreed to participate in the new product or program. Its success is determined by effective execution of all locations. What programs, tools and resources can you implement to ensure that all franchisees are following the program? Gain ideas for getting your franchisees participating in your marketing programs. 3:10pm – 4:00pm SESSION 2: Public Relations Evolution/Revolution Public Relations is an integral part of any marketing plan. Choosing the PR firm that best fits your brand is an important decision. Many PR firms have evolved their services beyond traditional PR. These transitions have changed the landscape of PR today. In this session, you’ll gain a better understanding of the services offered by some of the franchise industry’s most revolutionary PR firms. Join us to learn which firms can help revolutionize your brand! 3:10pm – 4:00pm SESSION 3: SEO & Web Development – What Do We Need to Be Doing Now to Make Ourselves Current Five Years from Now? The changing online landscape provides an opportunity for elevating your brand image. The reality is that the ability to change online presence grows faster than is feasible for our brands. How do you build your SEO & web development programs today to meet the online capabilities in the coming years? Our panel of experts gives you a look into the future. 4:15pm – 5:45pm 6:00pm – 8:00pm Ketye no CLOSING KEYNOTE Curt Steinhorst Build Unbreakable Relationships With Truly Loyal Customers Curt Steinhorst is an expert in crafting messages that cut through today’s distracted audiences to build loyal relationships. Join us for this interactive session on how you can build truly loyal relationships with your customers. CLOSING NETWORKING RECEPTION & DINNER Meet & Greet with Curt Steinhorst INCLUDED IN CONFERENCE REGISTRATION 12 FCMC16_brochure1.indd 50 5/10/16 1:45 PM

Franchise Update Magazine Issue II, 2016 | Page 52