Franchise Update Magazine Issue II, 2016 | Page 51
4:10pm – 5:25pm
SESSION 2: Research & BIG DATA – How It Fits With Your Brand
To build an effective marketing plan that will drive topline sales, you need to fully
understand your target audience(s). To do so, you need as much data as you can
collect. What types of research and data collection options are available today? What
type of data does each option provide and how can it impact your business? Learn
how to develop an effective consumer research program for your brand.
4:10pm – 5:25pm
SESSION 3: Social Media’s Role in Driving Revenue
Social Media has played a role in brand awareness for a number of years. We knew
a presence was a must and have been learning how to use the tool to drive revenue.
Learn how our panel of experts is using social media to drive revenue for their brands.
5:30pm – 7:30pm
WELCOME RECEPTION IN SPONSOR NETWORKING GALLERY EXHIBITS OPEN
W E D N E S D AY J U N E 2 2
7:30am – 5:30pm
REGISTRATION OPEN
8:20am – 8:50am
CONTINENTAL BREAKFAST IN GENERAL SESSION FOYER
9:00am – 10:00am
WELCOME Jeff Rinke, VP of Marketing, Hungry Howie’s, Conference Chairman
GENERAL SESSION PANEL Your Customer Comes First!
We’ve all heard the phrase “The Customer Comes First,” but do our organizations
really live by that mantra? Our panel of CEOs will discuss how to build a brand by
putting and keeping the customer first.
10:10am – 11:00am
CONCURRENT BREAKOUT SESSIONS
10:10am – 11:00am
SESSION 1: Brand Building Is More Than Changing Your Logo
Building a brand is more than a logo. You must build a plan that encompasses the
direction each discipline will take to drive revenue and profit. The plan should include
marketing & advertising, operations, training and technology, to name a few. Join us
to learn how to build an effective brand plan…and then change your logo.
10:10am – 11:00am
SESSION 2: Determine Lead Source Attribution – Measuring Relevant Data &
Evaluating Results
Marketers know that integrated marketing strategies drive leads. Many of our
marketing efforts direct the lead to a website or call center. How do you ensure
the lead is attributed to the right marketing vehicle to measure the impact of your
marketing efforts? Learn how in this session.
10:10am – 11:00am
SESSION 3: Programmatic Media Implementation in A Multi-Media Plan
Programmatic Media is the new kid on the block and is growing in popularity. It has
the potential to become an integral piece of any marketing program, but can be
difficult to understand. Join our Programmatic Media expert to learn how it can be
implemented into your media plan.
11:10am – 12:00pm
SESSION 1: Franchisee Compliance with Ad Fund Contributions & Spend
Execution of your well thought out marketing a