Franchise
update|Q2
BUSINESS
INTELLIGENCE FOR GROWING FRANCHISORS
4 From the Editor’s Desk Franchisee satisfaction sparks growth
7.
Lead
8 CEO Profile: Allen Hager Growing Right at Home
11 CEO Profile: Rick Silva King of Checkers set to expand
14 Feature: Anatomy of a turnaround Bennigan’s fights its way back
16 Leadership Guru: Do you have a chief brand protector?
14
19.Market
24 Feature: Damage Control PR is a key part of reputation management
28 CMO Q&A: Interim Healthcare’s Linda Shaub on being quick, concise, and on message
30 CMO Roundtable “From a marketing perspective, what are the keys to improving
franchise system response for existing franchisees and customers?”
32 LegaL PERSPECTIVE Resolving disputes is better without court
34 Marketing Channels Balancing the old with the new
24
35 Connecting with Customers Eliminate root causes to improve key
performance scores
37. Grow
38 Feature: Need for Speed First one to the recruit wins
42 Challenge the Pros “What are you doing to improve the speed and
effectiveness of your responses to prospects evaluating your system?”
44 AFDR Stats Developing intelligence: Highlights from the 2012 report
46 Sales Smarts Using PR as a component of the sales process
47 Market Trends Revamped Franchise Registry aims to spur lending
48 It’s Closing Time 12 tips for improving discovery day
38
Franchiseupdate I ssue I I , 2012
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