Franchise Update Magazine Issue II, 2012 | Page 24

to view the…

AGENDA at a GLANCE
Tuesday, June 26
8:30am - 12:30pm

Boot Camp: How to Embrace Social Technology to Strengthen Your Brand,
Program Leader: Scott Klososky, Author, Speaker, Business Consultant

8:30am - 12:30pm

Boot Camp - Creating a “Customer Mania” Culture
Program Leader: Ed Waller, Co Founder, CertaPro

12:30pm - 2:00pm

Lunch in Sponsor Networking Gallery - Exhibits Open

2:00pm - 3:30pm

Opening General Session: Chairman’s Welcome
Opening Keynote - Delivering Extraordinary Customer Service
John DiJulius, Customer Experience Speaker, Author & Consultant
TRACK 1

T
 RACK 2

T
 RACK 3

C
 ustomer Relationship
Management:

Concurrent
Break-Out
Sessions

Franchisee Buy-In,
Delivery & Results:


Marketing
Execution Strategy:


3:40pm - 4:30pm

How Franchisors
P
 redict and Measure
New Customer
Acquisition


How to Get Franchisee

Buy-in to Marketing
Initiatives


How to Deliver
Local Marketing
Magic

4:40pm - 5:30pm

The Power of PR

General Session: Technology Unleashed: Experience the Future Now

5:30pm - 7:30pm

TRACK 4

Brand Development
& Rejuvenation:

Welcome Reception in Sponsor Networking Gallery - Exhibits Open

FranchiseConsumerMarketing.com or call 800-289-4232 ext. 216