What is the difference between
Commoditization and Value? BRAND DNA
Doing Business in a Commoditized World
Could your franchisees clearly and concisely answer
this question... What is unique about your product
or service that is different than your competition?
® DELIVERS
RESuLTS
FROM EXPRESS: From a franchise development perspective,
each and every one of our metrics are up; from lead generation to
conversion ratios and ultimately franchise awards.... From a unit
economics perspective; our new Value Story has contributed to our
franchisees having their best year in our companies 28-year history.
Clearly, we are a big fan.
Cory Benton,
Senior Vice President Sales and Marketing
Express Employment Professionals
®
TM
Do your franchisees say?
They face pricing pressure from their
competitors.
Competition is eroding market share.
Profit margins are too low.
No distinguishable difference from
competitors (in customers eye).
Learn how to deploy an Education
Based Marketing Strategy that:
Creates New Market Share.
Clearly articulates value and allows you to
charge what your product or service is worth.
Creates high franchisee ROI.
Helps you exponentially increase franchise
awards.
Puts you in a Value Driven Monopoly.
For more information please contact
Bonnie Wilson: 203.405.2140
or e-mail [email protected]
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