IFRANA TEAM NEWS
IFRANA TEAM NEWS
Meet Your New
Executive Assistant
Monica Watt
“ I’ m humbled to be assisting the knowledgable staff that recognizes the value of fragrance and the inspiring people that make up the fragrance industry.”
- Monica Watt
Monica recently graduated from Michigan State University with a Bachelor’ s Degree in International Relations with a focus on media management.
Monica is a new resident to the DC metro area as of early this year. As a Michigan native, she appreciates nature, being near water, and believes the DC skyline does not disappoint.
What do you think is a powerful in educating the sharing the story of fragrance?
I think social media has a crucial role in communicating the beauty of fragrance. Completely aware that I’ m a product of the information age, I think any story we can add to the web will either ignite someone’ s curiosity or resolve immediate questions. Especially on social media, it is important to take advantage of either starting or becoming a part of the conversation so that we may cultivate loyal supporters that trust the industry and the work that we do.
20 FRAGRANCE NOTES SUMMER / FALL 2017