This year FS 2013 is proud to be showcasing the designs of Issa London. Founded in 2006 by designer Daniella Helayel, Issa embodies laid back glamour. With trademark distinctive prints, combined with vibrant and dazzling colours, the most recent collection evokes thoughts of the tropics and sunshine. The brand exudes timeless elegance and has attracted a number of celebrity fans including Eva Mendes, Gemma Arterton, Scarlett Johansson, Beyonce and the Duchess of Cambridge.
Watch out for a sample of Issa S/S13 on the FS 2013 catwalk
Founded in 2001, Issa caused a storm in 2010 when Kate Middleton stepped out in one of its delectable designs for the official announcement of her royal engagement. "It’s all about versatility," says designer Daniella Helayel. “An Issa dress can be worn from the beach to the office and then onto the red carpet."
PLANS FOR 2013: “2013 will be a big year for Issa as we’re opening our first ever standalone store in Japan in March, followed shortly by a Brazilian store in June! I’m also looking forward to developing our online ventures at issalondon.com. Day by day Issa is growing and it’s a very exciting journey.”