Forward Movement Magazine SUMMER ISSUE 2016 | Page 18

18
EDUCATION

FORWARD

thinking

NEED TO
KNOW

ARTICLE BY

James Patrick

WHAT FITNESS
MODELS SHOULD KNOW
ABOUT SUBMITTING TO
PUBLICATIONS & APPLYING
TO CASTING CALLS

Seven years of my life I spent in the marketing world and my primary
job was to chase work on behalf of the company I worked for.
I would have to constantly monitor our current and prospective client’s to track what work
they presently had and what work they would have coming out in the near future. Once a client advertised a specific project they would have a very detailed request on how companies
needed to apply to be considered for the work.
The pitch or proposals I put together varied in length but had to follow an extremely detailed request to the very letter. If the client’s request was that I used Times New Roman font at
10 size, and I used Arial – our proposal would be thrown away without consideration. If they
requested the information be presented in a specific order and we didn’t follow that precisely – our proposal would be thrown away without consideration. I literally once had a proposal
tossed out because a single page in it had .9″ margins when they asked for 1″ margins.
You may think that sounds a bit overboard on behalf of the clients – but not really. When
you are soliciting work you will have an extraordinary amount of applicants that you have to

COVERS AND ADS PHOTOGRAPHED BY JAMES PATRICK