Fort Worth Business Press, May 12, 2014 Vol. 26, No. 18

1 The Cliffs Resort 2 White Bluff Resorts and development team based in Fort Worth, where Ben Hogan golf clubs were first produced. Currently operating out of the old Callaway Golf facility in Fort Worth, the company is looking for about 20,000 square feet of space for a permanent location. The new Ben Hogan clubs will be introduced in 2015 with global distribution targeted in traditional golf equipment channels. “Our acquisition of Ben Hogan in 3 The Golf Club at the Resort 2012 has led to an impressive increase in distribution from zero to over 4,200 doors across North America, and this spring we launched a new collection of apparel and accessories at retail,” said Oscar Feldenkreis, president and chief operating officer of Miami-based Perry Ellis. Perry Ellis acquired the Ben Hogan Co. from Callaway Golf in 2012. Hogan began the golf equipment manufacturing company in 1953, following his unprecedented season 4 fwbusinesspress.com | May 12 - 18, 2014 Bear Creek Golf Club 4 in which he won golf’s Triple Crown. The company’s set of irons, named “Precision,” was introduced in 1954. The company employed up to 500 workers in Fort Worth in the 1970s and 1980s. Callaway Golf acquired the Ben Hogan Co. in 2003 and the brand was eventually moved out of Fort Worth and Texas. No golf clubs bearing the Ben Hogan brand have been introduced to the market during the past seven years. Koehler emphasized that the “new” Cowboys Golf Club 4 21 Hawks Creek Golf Club Ben Hogan Co. would be based in Fort Worth, rather than at Eidolon Brands’ headquarters further south in Victoria. “Ben Hogan and his golf company were, and always should be, Fort Worth treasures,” explained Koehler. “We even recently moved our SCOR4161 production facility to Fort Worth in anticipation

Fort Worth Business Press, May 12, 2014 Vol. 26, No. 18 | Page 21