Food Quality Magazine
ISSUE 04 | OCTOBER 2015
feature only water, milk, and juice
as the beverage in Happy Meals on
menu boards and in-store and external advertising; offer new fruit,
vegetable, low/reduced fat dairy or
water options in Happy Meal; ensure
100% of all advertising directed to
children to include a fun nutrition or
children’s well-being message (picture 4).
If you are the customer of McDonald’s
you surely noticed nutritive and calorie tablets on each product, helping
you to calculate the amounts of calories that you consume.
On the other hand Nestle who is
the world producer of different food
brands is well known for food safety,
but also it introduced a number of
programs for nutrition like: building
knowledge leadership in children’s
nutrition; provide nutritionally sound
products designed for children; reduce sodium (salt) in products; reduce
sugars in products; reduce saturated
fats and remove trans fats in products; deliver nutrition information
and advice on all product labels;
provide portion guidance for consumers, and many other programs for
healthier choices.
Picture 4 – The New York Times
http://www.nytimes.com/interactive/2011/07/27/business/20110727-mcdonalds-happy-meal-makeover.html?ref=business&_r=0
Some of the biggest global food
retailers have gone few steps further
in developing healthier choices, but
also healthier products. For example
look at Delhaize Group Sustainability
Strategy with defined goals for year
2020. In this Sustainability Strategy
one of the focus areas is sustainable private brands with goals for
nutritional labeling, nutritional quality, food safety, fair work conditions, sustainable palm oil, sustainable
seafood etc.
Also Delhaize Group in previous years
has developed few grate projects.
First big project is Providing Better
Choices: Delhaize Belgium and
Luxembourg’s Sustainable Meat
Programs (picture 5).
“Pork is an affordable meat for many customers. That made it ideal
for an ambitious project that created healthier pork products – without increasing prices. To improve
Picture 5 – Delhaize Sustainability progress report 2014
http://www.delhaizegroup.com/en/Sustainability/SustainabilityReports.aspx
sustainability, Delhaize began at the
first step in the pork supply chain:
animal feed. The Healthy Farming
Association Benelux, an organization
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