Food MArketing & Technology In India CC for web-Low Res | Page 57

W
ho are your biggest competitors?
How do you diff erentiate your
products in this competitive market?
We are competing with our own off erings
to continuously improve our product
application for its quality, effi cacy & user
experience.
W
hat are some of the major
challenges you faced in the
petcare industry?
Reaching the target audience is the most
challenging part here and all sorts of ATL
and BTL marketing awareness tools have
to be implemented to achieve the desired
outcome.
H
ow do you keep abreast of the pet
industry news?
Pet magazines, online media and industry
sources keep us updated on the latest
news and business information on the pet
industry.
H
ow do you track consumer trends in
this unorganised market?
Our sales and marketing team, and extensive
distributor and retailer network keeps
us updated on newer customer insights.
Th is greatly assists us in incorporating
required changes in our respective business
strategies.
T
ell us about the kind of research
and development that goes into
the formulation of a new pet nutrition
product.
We have a dedicated research and
development team, and leading-edge
laboratory setup at our production hub
at Silvassa. Th is team keeps on updating
existing items and developing new product
formulations to deliver the best out of our
state-of-the-art manufacturing setup for
our product users.
W
hat are your views on the Indian
petcare industry in the next 5
years?
Th e petcare sector is one of the rapidly
growing, recession proof industries with
double digit growth and consistent CAGR
over the last several years. We expect it to
grow at a similar pace in the next 5 years
and in the years aft er that.
W
hat parting advice would you give
to young entrepreneurs venturing
into the petcare business?
I would advise entrepreneurs to focus
on customer needs and be consistent
with their product or service quality and
sustainability.