Food MArketing & Technology In India CC for web-Low Res | Page 56

Interview
ROSSARI BIOTECH’S ARRIVAL
INTO THE INDIAN PET MARKET
Dr. Anish Kumar, Vice President Rossari Animal Health Division in conversation with Ms. Priyanka Tanwar, Editor of Creature Companion Magazine
on Rossari’s entry into the Indian petcare market segment with their newly acquired range of international brand Lozalo’s pet care formulations;
their well-conceptualised nutrition products ‘Hunger Fills’ and ‘Sniffy’ that provide an unparalleled usage experience.
H
ow did your company transition
over from textile and ancillary
chemicals to the pet care and nutrition
segment?
With the rising number of pets and modern
families, the pet industry is one of the
leading business segments in animal health
market and Rossari, with its futuristic
approach, has always been interested in
providing value additions in such high
growing segments with its innovative
product formulations.
W
hat are your most popular pet
care and nutrition products?
What problems do they solve?
Rossari off ers a comprehensive range of
pet grooming products by Lozalo which
includes conditioning shampoos, talc, pet
deodorants, and pet body massage creams
& oils. Th is product range helps to keep the
pet’s coat healthy and lustrous.
Along with the grooming range, Rossari
off ers a range of pet treats ‘Hunger Fills’ - a
delicious, meaty and nutritious dog treat to
pamper your furry friend on any occasion.
H
ow do you establish a genuine
need for your products in the
addressable market?
With our robust distribution network,
dynamic and expanding foot on fi eld
and innovative product formulations, the
product demand and supply network will
be established in all the focused markets.
H
ow do you stay true to your
company’s philosophy of ‘Making
you more competitive’ to succeed in the
petcare market?
Our philosophy of ‘Making you more
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competitive’ is a perfect fi t for the Indian
and global petcare segment as our well-
conceptualised and innovative product
formulations provide quality and effi cacy
to our product users with an unparalleled
usage experience.
R
ossari Biotech recently associated
with pet cosmetics giant Lozalo
International. Tell us more about this
association. How does it add quality to
the Indian petcare segment?
Rossari Biotech Limited acquired Lozalo
in the last quarter of 2018. Th is strategic
acquisition has provided an advantageous
Creature Companion | August 2019 • Vol. XII • Issue 8 • Noida
business opportunity for Rossari to enter the
pet business segment with a well-established
brand like Lozalo. We are looking forward
to more profi ts out of it along with the
introduction of our own range of innovative
product formulations in the market such
as ‘Hunger Fills,’ a range of delicious pet
treats and ‘Sniff y,’ a complete nutritionally
balanced pet food for dogs of all ages.
W
hat has been the most diffi cult part of
venturing into this niche segment?
Nothing specifi c to mention about.
However, it has been a very exciting and
encouraging journey so far.