The 2025 judging panel brought together a diverse group of senior experts from global brands, industry bodies, and sustainability leaders. With expertise spanning luxury, FMCG, retail, sustainability, and regulatory affairs, the 18-member panel ran the rule over hundreds of entries in a lively day of discussion and debate that reflected the evolving priorities of the packaging industry.
Simon Elmer, Global Head of Innovation Practice at William Grant & Sons, said:“ The standard of entries was very good, but what really stood out was the tone of the judging – it felt less analytical and more engaging, more conversational. That’ s the strength of bringing people together from different sectors and backgrounds: it gives you a fresh perspective on your own work, and reminds you why packaging matters.”
Nikki Grainge, Packaging Technician at Marks & Spencer, added:“ There were some fantastic entries across the board, especially at the high end, showcasing impressive craftsmanship and creativity. What stood out was the strong focus on sustainability, with many brands reevaluating their materials and packaging formats to reduce plastic use and minimise environmental impact. It’ s encouraging to see innovation and responsibility advancing hand in hand.”
Michelle Atkinson, Global Head – Sustainable Solutions, Marketing & Innovation at Diageo, said:“ The Innovation Awards play a vital role in fostering progress across the packaging industry. By bringing together experts from drinks, beauty, grocery, and retail, the awards create a rich, diverse conversation that challenges and inspires. Celebrating these achievements not only highlights outstanding creativity and sustainability but also drives the entire sector forward.”
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