London Packaging Week Innovation Awards 2025 finalists announced
London Packaging Week 2025 reveals the finalists for its Innovation Awards, which celebrate pioneering, sustainable packaging breakthroughs from luxury to everyday brands shaping the future of design.
London Packaging Week 2025 has unveiled the finalists for the second annual Innovation Awards, spotlighting the most inventive, sustainable, and design-led packaging innovations that are shaping the future of global brands.
This year’ s shortlist celebrates bold thinking across every sector, from luxury spirits to everyday food, beauty, wellness, and home fragrance. The awards honour entries that elevate packaging beyond function into a medium for storytelling, sensory experience and positive environmental impact.
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A total of 81 finalists have been whittled down from hundreds of entries across 12 categories, reflecting the global momentum behind sustainable, consumercentric packaging innovation. Among the finalists are industry icons and rising disruptors alike, including Charlotte Tilbury, Harrods, Macallan, Glenmorangie, Hendrick’ s Gin, Hennessy, Clive Christian, Hotel Chocolat, Innocent, LUSH, Starbucks, Belvedere, The Glenlivet, and Mondelez International.
From prestige advent calendars and illuminated bottle caps to refillable skincare and paperbased chilled food packs, each of these breakthrough projects will be showcased at London Packaging Week, held at Excel London on 15 & 16 October 2025. A dedicated Innovation Awards display will give visitors an exclusive opportunity to explore these solutions in person. The winners will be revealed during the Innovation Awards Ceremony on Thursday, 16 October.
“ The breadth and depth of innovation in this year’ s entries reflect an exciting future for packaging,” said Co-Chair of the awards, Christelle Anya.“ It’ s clear that brands are responding to consumer demand for sustainability by pushing boundaries in design and functionality like never before. What stands out most is the collaboration and bold thinking across sectors, from luxury spirits to everyday essentials. These awards celebrate that spirit of innovation, which is crucial for driving positive change in how we package products.”