one move. Developed by listening to both processors and end users, it’ s the kind of targeted, practical innovation that builds credibility, not just headlines.
Similarly, kp Elite ® delivers high barrier performance using up to 100 % recycled PET- and it’ s earned TCEP and APR endorsement for its circular credentials. It’ s one of the clearest demonstrations that you don’ t need to choose between sustainability and shelf life.
Solutions like these don’ t just perform well. They remove friction, unlock compliance, and make life easier for our customers. That’ s what long-term trust is built on.
Trust … is traceable
As packaging becomes more tightly regulated, trust is also about transparency. Brands want more than recyclability- they want proof. What’ s in the packaging? Where does the material come from? Can it be tracked? Verified?
Our kp Tray2Tray ® initiative addresses this head-on, enabling PET food trays to be recycled back into food-grade trays, closing the loop without downcycling. We’ ve backed it up with RecyClass certification to ensure traceability from source to shelf. In 2024, we launched the first food packaging trays comprising 100 % recycled PET( rPET) deriving exclusively from trays which recently triumphed at the Plastics Recycling Awards Europe 2025, winning the prestigious‘ Plastic Packaging Product of the Year’ category.
Trust … comes from long-term thinking
The most trusted packaging solutions are rarely the flashiest. They’ re the ones that consistently solve real-world challenges over time- anticipating change rather than reacting to it.
We saw this with kp Infinity ®, our recyclable EPP-based foodservice packaging. Developed in anticipation of the UK’ s single-serve EPS ban( and similar legislation in the EU), it wasn’ t just compliant- it was better. Better insulation, better durability, and a better sustainability profile than many of its competitors. And, crucially, our global manufacturing strength gives our customers confidence in both performance and availability. It’ s this type of foresight- backed by investment and rooted in industry insight- that makes a packaging partner truly dependable.
Trust … is local, even when you’ re global
Global reach gives you capability, but local presence builds confidence.
With 30 manufacturing sites across 18 countries, kp can scale fast and move flexibly. But it’ s our local teams that make us dependable. They know the legislation, the market dynamics, the customer expectations- whether that’ s navigating a plastic tax in the UK, aligning with the latest EU directives or sourcing recycled feedstock.
The pandemic years proved the value of that model. While some supply chains cracked, our structure allowed us to adapt in real time, reallocate production, and stay close to our customers when it mattered most.
We don’ t just make and ship packaging. We help customers make smarter, faster, more compliant decisions on the ground.
Trust … demands continuous improvement
You don’ t earn trust once; you maintain it. Grow it. Protect it. That’ s why kp has embedded continuous improvement into how we operate- from sustainability targets and operational excellence to employee safety and diversity. It’ s also why we’ ve maintained a Gold rating from EcoVadis four years running, putting us in the top 1 % of companies in our sector.
We call it“ Packaging with Integrity”. It’ s not marketing spin – it’ s a mindset that drives our operations.
… and trust in the future.
After 60 years, kp is still evolving. We’ re still innovating, still listening and still pushing forward. The reason is because when you package food – when you protect shelf life, reduce waste, ensure safety, and support sustainability – trust is the real currency.
And that’ s something we’ ve spent 60 years earning, and we’ re not stopping now.
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