Tetra Pak . “ It offers a clear roadmap for brands looking to stay ahead in the digital age .”
“ Jenny is a powerhouse in the world of connected packaging – super knowledgeable , always curious and a keen collaborator . Her energy is infectious and she has regularly brought the industry together to extend the limits of what can be achieved with next generation solutions ,” said Alice Rackley , CEO and co-founder at Polytag Limited .
“ This book is a game-changer for the packaging industry . It provides invaluable insights into how connected packaging can revolutionise supply chain management and enhance consumer engagement ,” said Rachel Sheldon , Sustainability and Innovation Manager at Greiner Packaging .
Key topics covered in the book include :
1 . The Evolution of Connected Packaging : A chronological journey from barcodes to advanced technologies like NFC and AR . 2 . Technology Behind Connected Packaging : In-depth explanations of QR codes , NFC , Bluetooth beacons , and digital watermarking . 3 . Business Case for Connected Packaging : Insights into marketing , supply chain management , and
This book aims to demystify the technology and showcase its immense potential for marketers and brands alike .
sustainability benefits . 4 . Case Studies and Industry Examples : Analysis of successful campaigns and lessons learned . 5 . Consumer Experience : Understanding interactive engagement and leveraging behavioural insights .
6 . Designing and Implementing Connected Packaging : Strategic planning and implementation strategies . 7 . Future Trends : Emerging technologies , market predictions , and potential challenges . 8 . Regulatory and Ethical Considerations : Compliance , privacy , and ethical marketing practices . 9 . Conclusions and final summary .
‘ Connected Packaging : The Game- Changing Marketing Tool ’ is now available to buy from Amazon .
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