Industry leader Jenny Stanley launches comprehensive book on connected packaging
Creative technology studio Appetite Creative has announced the launch of a brand-new book , ‘ Connected Packaging : The Game- Changing Marketing Tool ’ authored by its Managing Director , Jenny Stanley . A pioneer in the connected packaging industry , Stanley ’ s comprehensive guide offers fresh perspectives on this rapidly evolving field .
The book provides an extensive exploration of connected packaging that bridges the gap between physical products and digital experiences . Spanning nine chapters , the book covers everything from the historical evolution of connected packaging and future trends to regulatory and ethical considerations . Packaging legislation , especially in the European Union , has been
104 FDPP - www . fdpp . co . uk reformed substantially since 2018 , and this is the first comprehensive book on the topic to include insights and advice for those navigating this recent wave of change .
“ Connected Packaging is not just a trend ; it ’ s the future of brandconsumer relationships ,” said author Jenny Stanley . “ This book aims to demystify the technology and showcase its immense potential for marketers and brands alike .”
Drawing from her extensive experience and Appetite Creative ’ s position as a global leader in the sector , Stanley offers readers a unique blend of practical insights , case studies , and future projections . The book also includes a glossary of terms and a comprehensive list of resources for further reading , making it an essential reference for professionals in marketing , packaging , and brand management .
The book features contributions from industry leaders , including executives from AIPIA , Domino , GS1 , Digimarc , PolyTag , Avery Dennison , Koenig & Bauer , Laava , Amazon and Packaging Europe providing a comprehensive view of the Connected Packaging landscape . These expert insights offer readers a well-rounded understanding of the technology ’ s applications across various sectors .
“ Jenny Stanley ’ s book is a mustread for anyone in marketing or packaging innovation ,” said Ali Azar , Global Product Manager at