Linerless applications : new matt white film for tray labels
The matt white synthetic paper is suitable for use with all large format , wide edge leading , linerless applications mainly in the dairy , meat and fish industries
Innovia Films has recently extended their linerless label range , and produced a specialist matt white coated BOPP film , Rayoface™ AWPMatt . The film is available in a thickness of 92 micron and has a unique matt white printable surface on one side , and an adhesive receptive coating on the other .
AWPMatt has enhanced stiffness , so is suitable for use with all large format , wide edge leading , linerless applications . From Top & Side , C-wrap , D-wrap labels , through to full wrap and skin pack labels .
“ The market for trays made from PE or foam for example is growing globally . Given their ability to shield food from many contaminants , trays are anticipated to see a rise in demand . They serve as a barrier to avoid food waste .” Explains
70 FDPP - www . fdpp . co . uk
The market for trays made from PE or foam for example is growing globally . Given their ability to shield food from many contaminants , trays are anticipated to see a rise in demand .
Alasdair McEwen , Global Product Manager – Labels & Graphics at Innovia Films . “ these trays have to be labelled to not only help market the product on the shelf but to provide mandatory information like nutrition facts and recycling guidance .
The enhanced coating technology of Innovia Films means AWPMatt has a matt , paper like surface finish , but the film gives all the benefits that a high performance BOPP label needs for these demanding applications . AWPMatt has outstanding moisture and water resistance , making it perfect for labelling products such as dairy , meat or fish , which will be part of wet or frozen supply chains .
The print performance of the matt white coating means that the finished label and pack can give the brand a premium on-shelf appearance . This film has already undergone in-depth trialing and shown excellent results throughout the linerless supply chain and is available immediately .
To find out more email labels @ innoviafilms . com
www . innoviafilms . com