2 . Attention grabbing customisation
The customisation of packaging is twofold – it elevates the brand through bespoke design and detail , helping the product sell itself , whilst keeping its content safe and secure . The move to certain materials has helped elevate this space - solid board is ideal for offset and flexo printing as it eliminates washboard effects , whilst special inks or embossing can be applied easily .
The beauty , fashion and entertainment sectors have traditionally been considered leaders in this personalised approach , understanding how eyecatching packaging creates stand out for brands . However , with the shift to sustainability come more tailored solutions for the likes of food and beverage too - for example , the introduction of new Skin Packaging solutions offers durability with an attractive presentation and sustainable use of fibre-based materials . We can expect more personalised builds across sectors that have typically followed more conservative approaches to packaging .
Sustainable packaging design at the SOLIDUS SOLUTIONS multipurpose centre
Developments in technology will continue to make customization accessible to all – earlier this year , SOLIDUS SOLUTIONS opened a multipurpose space as a knowledge centre for packaging design , new applications , pre-print sampling , industry trials and research and development . Solidus Experience Centres , now in Belgium , Spain and the UK , host a range of specialized equipment to support customers
throughout their end-to-end creation process and champion collaborative work . The centre offers a huge range of specialist solutions , from MAP ( Modified Atmosphere Packaging ) to moistureresistant solid board punnets and Skin Packaging ; one such innovation was asparagus packaging as the retail ready solution took it from the farmer and straight onto the supermarket shelves .
3 . The sign of the times
There have been some incredible developments in the intelligent and packaging plus space recently . The EFSA defines the former as “ materials and articles that monitor the condition of packaged food or the environment surrounding the food ” and no doubt smart packaging , with its role in linking the physical and digital world through e . g ., QR codes and AI , will continue to flourish as brands try to stay better connected to the right audiences .
4 . Dialling up efficiency
The rise of Ecommerce , shortage of raw materials , rocketing energy prices and the introduction of certain taxes have all played a role in increased costs across the industry .
As cost continues to play an integral role in how the industry develops and evolves , the packaging industry will need to continue to think laterally about how best to dial up efficiency for customers .
As cost continues to play an integral role in how the industry develops and
evolves , the packaging industry will need to continue to think laterally about how best to dial up efficiency for customers .
One consideration includes alternative materials , for example solid board is robust but slim and therefore takes up less space in storage , handling and transportation meaning that solid board handlers can save up to 70 % on storage space vs other packaging solutions . Helpfully , it ’ s worth bearing in mind that SOLIDUS SOLUTIONS solid board packaging can be transported and presented in-store in the same packaging .
5 . Collaborations that make a difference
There are many benefits to collaboration in business , not least cross-utilisation of skills , expertise , and sector knowledge , alongside employer engagement enabling better outcomes . SOLIDUS SOLUTIONS has been working on a project supported by the Government of the Region of Navarra in Spain to research and develop sustainable packaging for the food industry , including biobased and biodegradable options . The aim is to eventually provide better barriers in food packaging and is reliant on a cross-functioning team of experts from across the whole food supply chain to help meet the objective of a more suitable , and sustainable , solution . The team is committed to greater things in 2023 .
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