Sustainability , customisation , and lateral thinking
Key packaging trends for 2023
WHERE ARE WE NOW
The packaging industry has faced notable challenges in recent years with cost pressures , workforce logistics , legislation , and supply chain issues to name a few . With these challenges come the opportunity to develop innovative solutions and new products to help bolster a global industrial and consumer packaging industry expected to be worth over $ 500B by 2027 [ 1 ].
SOLIDUS SOLUTIONS CEO Dieter Bergner adds : “ CEOs and packaging buyers are under increasing pressure to deliver not just on profitability but sustainability goals and innovation , more so than ever before . As a result , we ’ ve focused on noteworthy , forwardfacing developments in sustainability , customisation , and cost . This is about helping our customers , and the industry , thrive .”
Alongside working with customers to address their specific needs , understanding overall trends will help the industry stay ahead ; and support customers in establishing and maintaining circular value chains through sustainable offerings .
Beyond its functional purpose now is the opportunity for packaging buyers to make their mark , literally – the choice of packaging says a lot about a brand ’ s values and its identity . As well as keeping its contents safe , packaging provides the opportunity to speak direct to the end customer .
SOLIDUS SOLUTIONS looks to 2023 and beyond at some of the exciting developments in packaging , helping to reinvigorate and boost the sector with innovation , customisation and circularity .
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1 . The transition to sustainable packaging
With tighter regulations and increased consumer demand for less packaging and packaging waste , businesses will be under even more pressure to deliver on eco-friendly options and reduce their carbon footprint . In the EU , plastic packaging will need be recycled or reused by 2030 whilst two policy measures – the EU Single-Use Plastics Directive and Plastics Levy , will impart further considerations for packaging .
And with this comes the consideration between the customer want and need . According to a study by Quantilope [ 2 ], one in five Britons make planetfriendly food choices that prioritise sustainable packaging ( 20 %), while 19 % buy products with local ingredients . While a National Retail Federation study noted that almost six in ten ( 57 %) customers are willing to change their purchasing behaviour to help reduce negative environmental impact [ 3 ]. However , the research also shows that despite wanting to choose items with sustainable packaging , the majority
( 79 %) of shoppers make decisions about food brands and products based on price .
For some businesses , the movement to sustainable solutions can be a challenge . Simon Roda , CCO says : “ We have a wealth of experience as a business and cross-functional team , but prioritising innovation is key . SOLIDUS SOLUTIONS solid board is recyclable and made from renewable resources but a big focus for us next year and beyond is working with customers and partners to create circular value chains . We know moving to circular products is a significant step for businesses , so we work to design for high functionality to provide viable sustainable solutions .”
The sustainable packaging market is continuing to outgrow the consumer packaging market . Estimated to reach $ 255B by 2026 [ 4 ], the global sustainable packaging market will need to show considerable innovation to meet sustainability goals , tap into the end user ’ s need for cost effective , sustainable solutions and thrive .