FOOD BUSINESS GULF & ME July-Sept 2019 | Page 34

32 S P E C I A LT Y C H E E S E T R A D E M I S S I O N SPECIALTY CHEESE TRADE MISSION TO THE UNITED STATES - A GRAND SUCCESS I n 2018, the Middle East was the fifth largest export market for U.S Dairy with an export value of U.S. $82 million. U.S. cheese exports to the Middle East increased by 6,500 MT in two years from 14,000 MT in 2016 to 20,500 MT in 2018, with ample further growth capacity to fulfill rising cheese demand in the Middle East. In order to have a better understanding of the U.S dairy industries and its business potentials, more than a dozen dairy buyers from the Middle East participated in a US Specialty Cheese Trade Mission organized by the U.S. Dairy Export Council (USDEC) with funding from the dairy checkoff program. The event held from June 22-30, 2019. Food Business Gulf & Middle East- the regions’ highest circulating magazine’s managing editor M. Matt was also one among the group. FOOD BUSINESS GULF & MIDDLE EAST The group arrived in New York City on June 22 and attended the Summer Fancy Food Show. From there, the Group spent two days in Vermont followed by two days in Wisconsin. In Wisconsin, they got an overview of U.S. cheese making through tours of cheese plants, meetings with dairy industry leaders. The Wisconsin visit was coordinated by USDEC with support from the Wisconsin Department of Agriculture, Trade and Consumer Protection; Dairy Farmers of Wisconsin; the University of Wisconsin’s Center for Dairy Research and other dairy organizations. The U.S. Dairy Export Council® (USDEC) is a nonprofit, independent membership organization that represents the global trade interests of U.S. dairy producers, proprietary JULY-SEPTEMBER 2019