FRUITS
24
BLUE WHALE
THE LEADING
FRENCH FRUIT
EXPORTER
L
eading French apple grower-shipper, with
300 growers and 5,500 ha of orchards,
Blue Whale has its sights firmly set on
Middle East where sales development of its
newer varieties is an important goal.
Fifty years after loading the first carton to
Middle East, Blue Whale is now largely present
in the Area: U.A.E, Qatar, Saudi Arabia,
Kuwait, Oman, Jordan and Iran.
After having successfully launched the Royal
Gala variety in the 90's, Blue Whale is now
looking ahead and aims to make its brand
more popular among all the consumers and
establishes it as a symbol of quality and flavor.
Therefore, innovation is a key part for Blue
Whale in order to bring to the consumers a
better tasting experience. In the last 5 years,
FOOD BUSINESS GULF & MIDDLE EAST
Blue Whale has consistently developed its offer
thanks to orchard improvements and the
insertion of new varieties of clones. For
example, the Novablue®, a variety of premium
grade gala, offers excellent pack out
percentages with a very high number of fruits
making the premium packs. Its distinct and
exceptional red to purple color meets the
JULY-SEPTEMBER 2019