IBA MUNICH PREVIEW
leaders participate and use the fair as a platform
for their premieres every three years. For this
purpose, they really put their back into it and not
only put their products on display but also show
them in action. These shows are complemented
with problem-solving trade lectures, workshops,
consulting services and live shows from
international trade experts for companies of all
sizes. Moreover, fair visitors in 2018 can look
forward to international competitions like the
iba.UIBC.CUP, where the best of the trade
compete against each other in bake houses made
from glass, located directly on the fair.
Moreover, the German Bakers' Confederation
offers a very special framework programme for
international visitor groups at iba, says Wippler.
After all Germany has a lot to offer with its
3,000 bread specialities and 1,200 different
small baking goods. “Apart from visits to
bakeries in and around Munich, exclusive
English baking lessons will take place every day
in the “iba academy” in hall B3. Participants
will learn how to make the traditional German
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specialities pretzels and cheesecake. There will
also be an attractive programme for exhibitors
and visitors, when the fair closes at night: For
2018, an iba Oktoberfest tent will be set up
on the fairground to supply entertainment and
relaxation with brass music and Bavarian
specialities.
Looking back, iba 2015 has been the most
international event so far. The number of
exhibitors and visitors from all over the world
visiting the fair was never before seen. The fair
in terms of numbers: 77,184 visitors from 167
countries came to iba in Munich. After Europe,
most visitors came from Asia, which puts the
continent in second place of the visitor ranking.
Altogether, there were 1,309 companies from
57 countries at the last iba.
Further information about iba is available at
www.iba.de/en.
Infinite possibilities
AT THE CENTRE OF YOUR UNIVERSE!
Endlessly unique. A whole galaxy of variety, with your success written in the stars.
All the stars of the trade
for top-level networking
All the world-class experiences
such as the World Championship
of Bakers and Confectioners
and iba.OKTOBERFEST
All the innovations from
raw materials and technologies
to the finished product
All the latest developments live
with entire production lines and
equipment for artisan businesses
THE WORLD’S LEADING TR ADE FAIR FOR
BAKERY, CONFECTIONERY AND SNACKS
JANUARY - MARCH 2018
FOOD BUSINESS GULF & MIDDLE EAST