IBA MUNICH PREVIEW
36
T
he starting gun for iba 2018 has been
fired. The world's leading trade fair for
bakery, confectionery and snacks, taking
place from 15 to 20 September 2018 in
Munich - covering the whole spectrum of the
bakery, confectionery and snack food sector -
has many things planned: ”We aspire to
extend iba's leading position in the bakery,
confectionery and snack sector, because the
fair portrays the world's most important
trends of that trade”, explains Dieter Dohr,
CEO of GHM Gesellschaft für
Handwerksmessen mbH,“that is why food
safety, iba.TO GO! Food & Beverages
Concepts, interconnected baking, smart shop
design and modern production techniques
will play a leading part.”
There are many different important trends, says
Michael Wippler, president of the German Bakers'
Confederation, that will have a lasting effect on
the trade over the next couple years. Take the
growing consumer interest in fresh and healthy
products as an example, “back to basic” -
meaning traditional baking and products -, energy-
saving but quality-increasing machines or bread as
a health-promoting food under the heading
“healthy and well-being”. Mr Wippler is
convinced that a visit to iba offers many suitable
business improvements, providing visitors with that
competitive edge. “Their skills and wide range of
products allow bakers and confectioners to react
to their customers' wishes flexibly. Being up to
date, constantly learning new things and
recognising widereaching trends are also an
indispensable part of the job. iba offers an
incomparable overview of the international
market, gives additional information and has the
FOOD BUSINESS GULF & MIDDLE EAST
IBA AS A
TRENDSETTER
AND A GUIDE
EVERY THREE YEARS, IBA - THE WORLD'S
LEADING TRADE FAIR FOR BAKERY,
CONFECTIONERY AND SNACKS - TAKES PLACE ON
THE FAIRGROUND MESSE MÜNCHEN. THE NEXT
IBA WILL TAKE PLACE FROM 15 TO 20 SEPTEMBER
2018. IT IS THE MOST IMPORTANT FAIR FOR
BAKERS AND CONFECTIONERS OF ALL SIZES AS
WELL AS RESTAURANT PROPRIETORS AND
DECISION MAKERS OF THE FOOD RETAIL MARKET,
AND AS SUCH CAN BE CONSIDERED A
TRENDSETTER AND A GUIDE AT ONCE. IBA IS THE
ONLY PLACE WHERE THE WHOLE TRADE
SHOWCASES NEW PRODUCTS AND VISITORS
HAVE THE CHANCE TO GET INFORMED ON NEW
AND UPCOMING TRENDS.
priceless advantage of profound professional
training opportunities. As a marketplace, iba
offers everything the baking trade needs for day-
to-day business, regardless of business size or
specialisation. Useful for a single bake house as
well as production sites or points of sale.” In
sum, the secret to iba's success can be
formulated as follows: All the important market
JANUARY - MARCH 2018