Food and Beverages Industry Report Gluten Free Food Market Insights, 2016-2024 | Page 2
Hexa Research
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free food market. The increase in demand for ready-to-eat packaged foods and base
ingredients has also contributed to the market growth.
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The improvement in the product labelling, taste, quality and nutrition in the gluten free
food products has led to an increase in the demand for gluten free food. Further,
consumers have a variety of options while buying both ready-to-eat packaged goods and
base ingredients.
The concept of gluten free food has changed from being medicated products for gluten
intolerant people to a lifestyle choice among customers from all segments. New product
innovation providing efficient gluten-free food solutions for the ageing population and
customized allergen-free products are expected to drive the demand for gluten free food.
The gluten-free food market has been gaining popularity due to a strong retail presence
and improved government initiatives in various countries. Supermarkets and departmental
stores like Publix, Wegmans, Wal-Mart and Target have separate sections for gluten-free
food. Some of the stores have also hire dieticians and nutritionists who would help
customers and solve their queries which involve reading food labels, providing food intake
guidance and organise store tours. This has greatly improved the sales of the gluten -free
food products.
There is a lack of awareness about gluten-free food products in the developing countries in
the Asia-Pacific and Latin America region. It has been observed that consumers are unable
to differentiate between intolerance and allergy. Further, the consumers are undiagnosed
or misdiagnosed for celiac diseases most of the times. These factors can restrict the growth
in the gluten-free food market.
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