3. I saw that you work with artists from different countries. How do you choose your collaborators? We love new fresh talent – that’ s it. And if we see the right chemistry- that is the base for every successful partnership. We should have fun working together. It is all about sharing- If you have a great contact / producer / friend or an advice- share it! It is good business karma.
4. What are the three most important things that you learn from the people that you work with? Never be afraid to fail. Failing only evolves you as a professional. Network is everything- both on a local, national, international level- it makes your day more fun- and it is a great way of gaining new friends, partners, and customers. Knowledge is power. Read everything.
5. Tell us something funny about your team, funny habits, names, words … We started PHUCISME in my apartment- and had everything from CEOs, craftsmen, artists and collaborators sitting by our kitchen table discussing everything from new concepts and collections to finances and logistics. It created a familiar atmosphere. PHUCISME is based on Phuc’ s name = Phuc is me Phuc has a terrible fear of heights- which was kind of an issue when we had to create an art piece that was 15 meters high. My table in STORMSALEN is in a constant mess. I am quite messy. But I still know where everything is. One Friday every moth we arrange an“ after work bar” in STORMSALEN- where we get together with our new collaborators, network and great friends. We have a pretty awesome workshop in the cellar- where we can work with wood, painting and metals. I am the janitor in STORMSALEN- and spend the most amount of time there. We are not the biggest fans of fancy fashion parties. We prefer dark pubs with regulars. Sometimes you meet people with massive life experience- and great stories.
6. Tell us about your style and when you realized you wanted to work in the creative sector. I have been a creative spirit my entire life, and had my first exhibition when I was 18 years old. This was when I meet Phuc. Since then we worked on some other project together and we went traveling together. Over a lot of great nights with a lot of brainstorming and red wine- we came up with the concept of PHUCISME. And one day in the spring of 2010- he called me and said if I wanted to give it a go. I come from an entrepreneurial family- and it is in my blood. So I had to say yes. PHUCISME’ s style is based on Phuc’ s illustrative universe and his ability to create shapes and concepts for his product designs. We sit across each other every day and work very closely in the creative process.