3 . I saw that you work with artists from different countries . How do you choose your collaborators ? We love new fresh talent – that ’ s it . And if we see the right chemistry - that is the base for every successful partnership . We should have fun working together . It is all about sharing - If you have a great contact / producer / friend or an advice - share it ! It is good business karma .
4 . What are the three most important things that you learn from the people that you work with ? Never be afraid to fail . Failing only evolves you as a professional . Network is everything - both on a local , national , international level - it makes your day more fun - and it is a great way of gaining new friends , partners , and customers . Knowledge is power . Read everything .
5 . Tell us something funny about your team , funny habits , names , words … We started PHUCISME in my apartment - and had everything from CEOs , craftsmen , artists and collaborators sitting by our kitchen table discussing everything from new concepts and collections to finances and logistics . It created a familiar atmosphere . PHUCISME is based on Phuc ’ s name = Phuc is me Phuc has a terrible fear of heights - which was kind of an issue when we had to create an art piece that was 15 meters high . My table in STORMSALEN is in a constant mess . I am quite messy . But I still know where everything is . One Friday every moth we arrange an “ after work bar ” in STORMSALEN - where we get together with our new collaborators , network and great friends . We have a pretty awesome workshop in the cellar - where we can work with wood , painting and metals . I am the janitor in STORMSALEN - and spend the most amount of time there . We are not the biggest fans of fancy fashion parties . We prefer dark pubs with regulars . Sometimes you meet people with massive life experience - and great stories .
6 . Tell us about your style and when you realized you wanted to work in the creative sector . I have been a creative spirit my entire life , and had my first exhibition when I was 18 years old . This was when I meet Phuc . Since then we worked on some other project together and we went traveling together . Over a lot of great nights with a lot of brainstorming and red wine - we came up with the concept of PHUCISME . And one day in the spring of 2010 - he called me and said if I wanted to give it a go . I come from an entrepreneurial family - and it is in my blood . So I had to say yes . PHUCISME ’ s style is based on Phuc ’ s illustrative universe and his ability to create shapes and concepts for his product designs . We sit across each other every day and work very closely in the creative process .