Focus Magazine of SWFL Swimsuit Heat Wave | Page 59

respected colleague not only sheds a positive light on your company, it also helps you build relationships. These relationships can be informal or you can team up with an organization like SCORE to volunteer as a mentor. For more information, visit www.score.org. 5. Expand your reach through technology Social media allows small businesses to reach a global population like never before. Start small with just one social media outlet and then build on your presence from there. If you have a marketing team, ask that they maintain the account, or hire an outside consultant. Your website is also a powerful tool, so make sure it reflects your business in the way you want to be portrayed. Regularly update your site to keep it current with the changing times. Also, make sure your website is optimized so more people looking for your unique products and services can easily find you. For other tips for growing your business, visit http://smallbiz.theupsstore.com. Small Business, Big Impact For The UPS Store small business customer and author Fred Koehler, making an impact on people’s lives is what gives him genuine satisfaction. “My small business is not as small as you might think. Through the stories I tell, I get to impact the lives of parents and kids all around the world.” This celebrated children’s book author of “How to Cheer Up Dad” believes that being an active community member has shaped his success, expanding his business to new heights. Like Koehler’s story? Read more at: http://smallbiz.theupsstore.com/blog. The Greater Naples Chamber of Commerce Visitor Information Center “ Our Guest Book says it all... Thank you! Helpful - got lots to read! Very helpful and friendly smiles! So pretty! See you next year! Very visitor friendly and lovely scenery! Help is fantastic! Danke! Just moved into an older home so thanks for the info on services to my home! OMG! Merci Beaucoup! Wonderfully warm and helpful individuals! Great service! I love Naples! Grazie! Our second visit here! Thanks for your valued advice! Excellent help from a local! Volunteer was a wonderful help! Awesome staff! We love it here! You’re great people! Very good advice and ideas! We want to live here! We’ll be back! Beautiful Center! Excited to be here! One of the nicest and prettiest Visitor Centers we’ve seen on our trip! I love Paradise! Fabulous place...wonderful people! Gracias! Wonderful information! Thanks for helping me find things to do for my grandchildren’s visit! Gorgeous! ” ...to live, work and play in Greater Naples 900 Fifth Avenue South, Suite 102 Open Monday - Saturday 9 a.m. - 5 p.m. Stop in to see us and sign our Guest Book too! 239.262.6141 www.napleschamber.org