Focus Magazine of SWFL Swimsuit Heat Wave | Page 58
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When it comes to offering specialized, one-on-one support and niche product offerings, nothing beats shopping with a locally-owned small business.
In a recent survey fielded by The UPS Store to get the pulse of business in
America, 94 percent of consumers believe that supporting small companies
within their community is important. The survey also found that consumers
are increasingly willing to spend more money and travel further out of their
way to shop with a small business.
“We know that small businesses are a vital part of our neighborhoods and
our entire economy,” said Tim Davis, president of The UPS Store. “Small
business owners, from startups to well-established neighborhood businesses,
have the ability to make a big impact within their community and beyond.”
As an entrepreneur, you may wonder how you can cash in on this rising
popularity and expand your own enterprise to reach these quality-seeking
customers. Here are a few ways to make a big impact with your small business:
FAMILY FEATURES
1. Go above and beyond for customers
While it seems companies keep getting bigger, instances of excellent customer service seem to be dwindling. Due to this widespread lack of quality,
many individuals are choosing to support small business when it comes to
obtaining what they need. Small companies have the unique opportunity to
provide one-on-one attention to their customers. Those who excel at enticing and serving customers set themselves apart from the competition.
2. Get involved in your community
Some of the best marketing you can provide your small company is with involvement in philanthropic efforts in your local community. Though restricted
budgets cause some small businesses to keep charity to a minimum, there
are a variety of other meaningful ways to show your organization’s generosity. Give your time to charitable causes related to your field. For example, if
you sell pet products, offer to volunteer at a local animal shelter. Or, if your
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