Japanese Tastes.
Japan Market
The most popular savoury tastes :
* Soy sauce.
* Sesame.
* Salt.
* Consomme.
* Seaweed.
* Curry.
Main purchase decision drivers:
* Easy to prepare, consume and
dispose of.
* Quality and freshness.
* Healthy, low-calorie and
nutritious.
* Convenient and accessible.
* Innovative packaging.
* Packaging and in-store
marketing.
Recently there has been an
increase in demand for vinegar,
cheese, horseradish, spicy flavours
such as chili and pepper; and
A well-thought out marketing
flavours that can replace or
strategy should heed the above
simulate the taste of salt.
drivers along with innovative
design, portion size, QR codes and
Japanese consumers are regularly mobile coupons.
exposed to various foods and
flavours from around the world so As with any market, it is important
new, interesting global brands are to link your product benefits and
popular. Although Japanese love
experience with local consumer
their original flavours, franchisors buying behaviour. An
often blend their existing recipes
understanding of culture, values,
with Japanese flavours to make
beliefs, tastes and buyer
them less unfamiliar. These
psychology can be indispensable.
cross-over flavours are also
becoming increasingly popular
and trendy amongst domestic
food manufacturers.
Key Franchise Points
* Doughnuts and Popcorn are a huge trend at the time of
writing.