Japanese Consumers.
Japan Market
The biggest consumers are the
elderly population (accounting for
44% of all consumer spending)
and young single people. The
seniors market in Japan can not
be underestimated. With 22% of
the population over 60 and the
movement of retired people back
into convenient urban areas,
tailored products targeting this
group will enjoy a growing
market. Domestic retailers have
responded to this market through
increased home delivery, online
shopping, mobile services and
segmented promotions.
they are highly food-educated. A
selling point for convenience
stores is to have a high turnover of
products so the Japanese are used
to new experiences and
innovative products.
Japanese consumers are also
extremely health conscious
consumers. There has always been
a culture of health focused foods
and they have a strong belief in
foods with health benefits.
Products that are calorie free, fat
free and/or carbohydrate free will
remain popular.
Japanese consumers seek good
quality, appetising and healthy
food. Since the 1960's the
Japanese diet has become more
global and willingness to
experiment combined with travel
opportunities means
Key Franchise Points
* The biggest consumers are the elderly population accounting
for 44% of all consumer spending.