Focus: Asia Franchise Markets April 2016 | Page 19

Chain name & LOGO 総本家「備長扇屋」BINCHO OHGIYA Tokyo Stock Exchange Company ! Company Profile BINCHO OHGIYA is part of multi-brand owner Via Holdings (7918:Tokyo Stock Exchange). With over 20 years experience and over 580 stores in Japan their leading Yakitori style restaurant chain is ready for International development. BINCHO OHGIYA is a new Type of Yakitori (Chicken Kebab) Specialty Store. It makes advantageous use of the good things about the original type of yakitori stores while also acquiring new customer segments of families and women, and going beyond that to include the demand for take-out yakitori. Area Franchisees are sought from a company which is managing a food service business and has the ability to understand the local market. Financial capability of development and funds for more than 8 stores is desirable. A franchisee can have confidence in the ongoing support from this company. SALES POINTS Full training and support provided including: √ Well experienced company • "Grill Master" Certification System • "Heartfelt Hospitality Master" System • Management systems √ Continuing development of new products √ Grill techniques and proprietary sauces √ Overwhelming product appeal Country Japan Industry Casual Dining Year Started 2001 Number of locations 52 Domestic Franchise Fee $320,000 for 1 location Type of Agreement Master/JV/Multi-unit Email: [email protected] Ph: [phone]