Focus: Asia Franchise Markets April 2016 | Page 18

Benefits of opening a franchise in Japan.

Japan Market

҉ 2015 World Nos. 1 Country Brand
҉ The Trend Setter for Asia
҉ 19.74 Million Tourists in 2015
҉ $29.6 Billion Tourist Dollars in 2015
҉ $1.48 Trillion Retail Market
҉ World’s 3rd largest Consumer Market
҉ Largest Urban Area in the World
҉ TPP Trade Agreement

Japan is the gateway into Asia
with a sophisticated trend-setting
market. A well researched,
competitive brand can turn
billions of yen in sales in a few
years. A Japan franchise
consultant can help you
understand the market and the
best entry methods.
Japan is a huge market with one
of the world's largest economies
and biggest, densest populations.
The Japanese consumer is
constantly becoming more
westernised and open to
experiencing new brands and
products, so the Japanese market
remains a rewarding investment
target for overseas companies.
In particular the Japanese market
offers a wide range of lucrative
opportunities to sell products and
services that offer luxury,
convenience, originality, health,
quality and educational benefits.

Additional factors:
With Japan joining the TPP this
will greatly reduce the barriers of
entry and encourage a greater
movement of goods and services.
The Government of Japan also
actively promotes inward foreign
direct investment and has
established numerous grants and
tax relief programs for overseas
companies looking to expand into
the Japanese market.