I have absolutely loved doing this project so much! It has definitely been my favourite over the two years.
When we first got briefed on the project, I had two ideas. Bertie’s Boutique, a premium dog store or creating a sustainable magazine promoting sustainable fashion only. Last term, we focused on sustainable fashion so I had lots of ideas and research already, however it would have meant I would have spent the whole year focusing on sustainable fashion which could of got quite boring. My Dad and I have always loved the idea of potentially setting up our own dog’s boutique, therefore following this business idea at college would be a great start. I knew I wouldn’t get bored of this idea. I am so glad I decided to go with Bertie’s Boutique as I have enjoyed it so much.
To begin with, I found it very hard not having a brief to follow. For example, when writing my action plan in my project proposal I left out important pieces of work I needed to include for marketing. Such as a SWOT and PESTLE. Therefore, if I could do it again I would off have checked my work and brief from last year so I could make sure I included all the work I had to complete in my action plan. As when I found out that it needed to be completed, I did feel stressed as I was worried I wouldn’t be able to do it all in time.
When designing the project proposal PowerPoint, I found it hard as I’m not that confident with graphic design and ideas. So trying to make the PowerPoint look creative was quite hard for me. I also had my logo created for this same reason. I found an illustrator on Facebook who could draw a picture that I took of Bertie. For this same reason, I also struggled designing and creating my promotional magazine. I had to get lots of inspiration from other magazines for layout and design. I was constantly re designing pages until I felt happy with the outcome.
What I enjoyed most about this project was creating the website. I found it so fun, I got lots of inspiration from other dog website. I find Wix easy to use and because I have used it previously it didn’t cause me any problems.
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