On the day Bertie’s Boutique opens, I will be holding an event in store. It will be invite only for our most valued customers, friends, family and our celebrity promoters, Megan Mckenna and Joey Essex. I will also invite a few other famous dog lovers in Essex, for example Amber Turner, Olivia Buckland and Alex Bowen. Having these celebrities here will hopefully promote the brand as I will ask them to post pictures on their social media pages for their followers to see. All guests will be encouraged to bring their dogs as our café will be open and we will be serving lots of treats, Pawsecco for the pups and Prosecco for the humans. As well, I will have all the groomers in to join in on the celebrations and to freshen up all the dogs if need be! We will also be giving out a ‘goody box’ ,called Bertie's Box, at the opening for all the guests. It will include our best selling products, a business card, voucher and a bag of homemade treats.
On top of this, Bertie’s Boutique will also be holding an event at Faces, a famous night club in Essex. Not only will it be a great way to promote Bertie’s Boutique but we will also be there with Dogs Trust raising money. At the event, guests will be greeted by a photographer at the entrance to have their picture taken in front of our specially designed ‘Bertie’s Boutique X Dogs Trust’ wall. There will also be a photographer in the nightclub taking pictures. All of the photos will then be uploaded to our Facebook page for our customers to see and save. All invited guests will be encouraged to bring their dogs, as there will be a bartender making non-alcoholic doggy cocktails. We will be inviting lots of famous doggy lovers. Including a lot of the TOWIE cast, not only because our customer is a fan of the show but because Dogs Trust has been seen on TOWIE a few times before. This is great way to bring everyone together. There will be a raffle and games going on such as ‘guess the weight of the dog’ to raise money for the charity. All guests, especially our famous ones will be encouraged to upload pictures on their social media pages, tagging us and using our hashtag, this will help promote us.
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