I N T R O D U C T I O N NS
Throughout these past several weeks, i was tasked to come up with a unique business idea that will be my final major project. My business idea came from my passion for swimwear, I also wanted to incorporate sustainable fashion into it, as we had learnt a great deal of it last term in unit 11 and wanted to show off the knowledge that I had gained, I thought it is an important topic that need to be considered more in fashion. Together I decided to create a sustainable swimwear brand called Sandi Swimwear. I also wanted another one of my USP's to be a swimwear brand that caters for all women no matter their body shape. Somewhere where customers can shop any style for any size. From the research I carried out I found that this was something that was missing in today's market and what the modern day women want to see in a brand.
In this booklet you will find all the research into my brand, trend boards, my 20- piece range plan, preview of look book on my website and more.