C O N T E N T S
14
14
14
14
3
6-7
4-5
8
9
10
11-12
14-15
16-19
20-21
22-24
25
26-37
38-58
Introduction
Target Market
pen portrait
marketing positioning map
4 p's
swot
pestle
sourcing critical path
comp shop
fit guide
trends- colours , prints ,styles.
celebrity/ blogger endorsments
trend mood boards
20 piece range plan