Barclays advertise on Snapchat
What this meant for my business
When I first saw this being advertised on Snapchat I was confused and didn't understand why Barclays would promote there product on this type of platform. Since I first saw it I have had time to look at it. Using this platform makes complete sense it captures the young target market which are teens which is Snapchats target audience.
When I saw this I didn't really know how to feel as this was announced near the end of my project. I guess i felt like someone was stealing my idea. It meant that my business had another competitor and a big one at that!
Barclaycard is developing technology that could put an end to the supermarket queue by allowing shoppers to charge in-store purchases to their mobile phone. The smartphone app automatically charges items to a credit card when shoppers scan items using the phone’s camera, without them having to pay at a checkout. Barclays workers are trialling the service at the company’s Canary Wharf headquarters, and the company says a high-street retailer is set to pilot it in the next year. Usman Sheikh, Barclaycard’s director of design and experimentation, who is leading the project, said it was already speaking to a number of “significant household names”, including supermarkets, about the “Grab and Go” technology. It would allow shoppers to walk into a store, scan each item in their basket with the phone, and check out virtually as they leave, without having to queue for a till. While Waitrose operates a “Quick Check” service that lets shoppers scan items as they shop, they must still go through a till to pay.