FMP Presentation1 | Page 9

Doing some research I went to a bridal boutique in Bicester shopping village, I saw this online. It is a bridal store which has used dresses and they donate the money to young vulnerable girls in 3 rd world countries. I read the mission statement and it really played on my mind I think the thought of the whole business idea is amazing, as a young girl I couldn’t even imagine the feeling of being forcefully married against my will and forced into something that I didn’t want to be in, they work really hard to help these girls have a better life than what they are destined. I want to take this into my idea and donate 20% of each dress profit because I was really inspired by the idea. I wanted to contribute to this to help out the girls less fortunate than myself. I think it would also effect buyers of the dresses they will know that the money wont all be going to be they are actually helping out other people buying through me also once the dress is worn they can then donate the dress to the ‘brides do good’ company.