FMP Marketing Guide CWAC Marketing Guide youtube | Page 34

Consumer Engagment Website The website will be the backbone of the brand. This is where con- sumers will be able to find out all information about the brand, news updates, charities, events, magazine, membership, donations, support and the opportu- nity to shop Coffee with a Conscience merchandise. Consumers can sign up to events and newsletters to develop a closer connection with each consumer. Instore Coffee with a conscience provides a free magazine that consumers can flick through within the stores to bring a fun and laid-back element to the brand. The special menu will also be available within the stores to encourage consumers to ask about social issues and get pointed in the right direction for help, sparking conversation.