FMP Marketing Guide CWAC Marketing Guide and Website Link Mollie Pears | Page 36

Consumer
Engagement
Website The website will be the backbone of the brand. This is where

consumers will be able to find out all information about the brand, news
updates, charities, events, magazine, membership, donations, support and the
opportunity to shop Coffee with a Conscience merchandise. Consumers can sign
up to events and newsletters to develop a closer connection with each consumer.
In store Coffee with a conscience provides a free magazine that consumers
can flick through within the stores to bring a fun and laid-back element to the
brand. The special menu will also be available within the stores to encourage
consumers to ask about social issues and get pointed in the right direction for
help, sparking conversation.