FMP Marketing Guide CWAC Marketing Guide and Website Link Mollie Pears | Page 35

Consumer
Engagement
As highlighted in the marketing time line within the business plan
document, Coffee with a Conscience will use a variety of marketing
techniques to engage with the consumer. Consumer engagement is the
absolute key to this brand and the campaign
Social Media Coffee with a Conscience will be present on Facebook,
Instagram and Twitter. Posts will be daily, with videos, photos and links
to encourage the consumer to get involved with the campaign. Coffee
with a Conscience will rely heavily on social media as a key to getting
the brand out and known. Then the next step will be getting consumer
to donate, become members and visit the coffee shops.
Events Coffee with a Conscience will use events to engage the

consumer with the brand. This will create brand loyalty and
strong relationships with the consumers, allowing the brand to get to
know individual consumers. Furthermore, it allows the brand to spread
through word of mouth after the consumers leave the events and tell
their friends.