S
Strengths of my brand
include that there are not
many apps which are like
mine on the market. There
are a few small
competitors.
The USP of my service is
that it is very interactive
and accessible. For
example we have a online
app where people access
the service and all social
media accounts are up to
date and relevant. This is
where my competitors fall
as they have very dated
and not easy to access
websites and operate
through more email based
communication.
Another strength is my
brand has very strong
branding which customers
can always recognize.
With all bands there are
always some type of
weaknesses when starting
out. One of my brands
weaknesses would include
the fact that the brand has
no reputation yet. This
would include no track
record for new customers
to rely on. With this also
comes no loyal customers
as of yet. Although these
are weaknesses, all
starting up businesses go
through these problems.
Another weakness for the
brand could be that
because we are doing it
app based. There could be
faults with the app which
we could not be aware
until app is open.
W
O
Opportunities my app
will give include new
career which could be
app development,
customer services,
social media
managers. My app will
also help create
opportunities for
brands as it may help
to reach out to
different audiences.
There are many threats
that could occur when
starting up a business. This
would be the same for
everyone.
A threat would include not
having any experience
within the industry. A
different type of threat
could be competitors
which could be a threat
towards your brand.
Another threat could be
that the idea is too similar
to something which is
already on the market.
This would be something
as a brand where you
should decide where you
can differentiate yourself
to already existing
customers
T